FOUNDER · EMERSOL PRO
Misha Lalaev
Business strategy. Marketing technology. Practical digital solutions.
I help businesses connect their marketing, technology and everyday operations. My background combines senior management, brand communications and IT, with an Executive MBA and experience across corporate, education and SME environments.
Based in Nicosia, Cyprus · Available for consulting and project work
How I can help
Focused support from the first business discussion to implementation and ongoing improvement.
Marketing strategy & MarTech
Turn business goals into a clear marketing plan. Choose and connect tools for customer communication, CRM, reporting and automation.
Websites & digital products
Plan websites, landing pages and useful digital tools around customer needs, clear content and the tasks your business needs to complete.
Brand & customer experience
Clarify your positioning and communications. Create a consistent brand experience that helps customers understand your offer and take the next step.
IT & education technology
Support platform selection, system coordination and everyday digital workflows, with attention to usability, staff adoption and reliable operations.
Professional experience
2018–Present
Founder & CEO
Emersol Ltd · Cyprus
2013–2014
Marketing Director & Co-founder
Eiratech Robotics Ltd · Dublin, Ireland
2011–2013
Projects & Infrastructure Director
Angstrem LLC
2005–2011
Brand & Marketing Communications Manager
Ford Motor Company · National Sales Company
1997–2005
General Manager & Dealer Operator
See-Us Inter AG · General Motors, Chevrolet and Opel
1993–1997
General Manager & Dealer Operator
See-Us Inter AG · Opel dealership joint venture with AVAG
Education & professional development
Professional development
- Brand Management — CBSD / Ford Motor Company
- Consumer Driven Six Sigma — Green Belt level, Ford Motor Company
- Finance for Non-Financial Managers — CBSD / Ford Motor Company
- Strategic Sales — CBSD / Ford Motor Company
- ISO 9001 internal auditor training — Bureau Veritas, France
Core expertise
- Business & marketing strategy
- Brand & marketing communications
- Digital project coordination
- Technology & platform selection
- Operations & process improvement
- Team leadership & training
Selected projects
See examples of my work in the dedicated project section on the Emersol Pro homepage.
Let’s discuss your next step
Tell me what you want to improve, build or simplify. We can start with your business needs and agree on a practical way forward.